A study on the Effects of Perceived Risk and Travel Motivation in Travel Typology Choice: A Multinomial Logit Model Approach (Mutinomial Logit Model을 이용한 해외여행자의 관광동기 및 위험지각이 관광유형선택에 미치는 영향)

Youngwoo Kim (김영우)

A study on the Effects of Perceived Risk and Travel Motivation in Travel Typology Choice: A Multinomial Logit Model Approach

Journal of Tourism Sciences
Abbr : JTS
2005, 29(3), pp.291-313
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Youngwoo Kim ¹

¹경주대학교

Accredited

ABSTRACT

Explaining perceived risk of tourist throughout researching difference by each level based on between tourist’s before and after travel experience, this study deals with out-bound tourist’s behavior process of package tour.A total of 441 usable survey data were collected from randomly selected out-bound travelers to North America, Europe, Asia, and Oceania. Two hypotheses were proposed and tested by SPSS 13.0 and LIMDEP 8.0 for descriptive, factor analysis, reliability analysis, cluster analysis, one-way ANOVA and multinomial logistic analysis. The results indicated that push and pull factors differently influenced on travel typology choice and perceived risk affected the relationship between motivation and travel typology choice.

KEYWORDS

관광동기, 추진요인, 유인요인, 위험지각, 관광유형

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7