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@article{ART001087569},
author={이은수},
title={Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={3},
pages={251-269}

TY - JOUR
AU - 이은수
TI - Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 251
EP - 269
SN - 1226-0533
AB - This paper estimates the willingness-to-pay for destination activity and identify its determinants, thus offering useful insights for setting up destination marketing strategies for Seoul. Factor analysis, cluster analysis and ANOVA were used to analyzed a total of 492 samples. Using a single bound ditochomous contingent valuation method, willingness-to-pay for the destination activity in Seoul was estimated. The result of the log logit model through contingent valuation method revealed that the variables affecting the willingness-to-pay for the destination activity in Seoul were the participants’ preferred activity types, origin of residence, level of education, prior tour experience, purpose of travel, the offered price, and prior visit to Seoul.
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이은수. (2005). Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model. Journal of Tourism Sciences, 29(3), 251-269.

이은수. 2005, "Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model", Journal of Tourism Sciences, vol.29, no.3 pp.251-269.

이은수 "Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model" Journal of Tourism Sciences 29.3 pp.251-269 (2005) : 251.

이은수. Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model. 2005; 29(3), 251-269.

이은수. "Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model" Journal of Tourism Sciences 29, no.3 (2005) : 251-269.

이은수. Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model. Journal of Tourism Sciences, 29(3), 251-269.

이은수. Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model. Journal of Tourism Sciences. 2005; 29(3) 251-269.

이은수. Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model. 2005; 29(3), 251-269.

이은수. "Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model" Journal of Tourism Sciences 29, no.3 (2005) : 251-269.