A Study on Determinants of Social Equity ce Acceptability Judgments of User Fee Policy (사회적 형평성과 가격수용성을 고려한 자연공원 입장료 결정정책에 관한 연구)

박종구

A Study on Determinants of Social Equity ce Acceptability Judgments of User Fee Policy

Journal of Tourism Sciences
Abbr : JTS
2005, 29(3), pp.27-44
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

박종구 ¹

¹서울마케팅연구센터

Accredited

ABSTRACT

This paper purports to predict social equity and fee acceptability judgments for recreation user fees in national forests. Data were collected through onsite interviews of 228 campers at the Smith and Morehouse, Utah. Hypothetical fee contexts were created through 12 scenarios that varied according to six procedural and distributive justice variables. Different patterns of importance were evident for each of the two variables. For social equity, the most prominent part-worth coefficient was public input, followed by fee level. For price acceptability, the factor with the highest average importance value was fee level, followed by retention of fee revenue to maintain the quality of the site.

KEYWORDS

공원입장료, 평등이론, 사회적 형평성, 가격수용성, 컨조인트 분석

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7