@article{ART001087320},
author={Kim, Hong-bumm and Lee Jung Won},
title={Impacts of the Relationship Features between Airline Companies els on the Perceived Performance},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={3},
pages={9-26}
TY - JOUR
AU - Kim, Hong-bumm
AU - Lee Jung Won
TI - Impacts of the Relationship Features between Airline Companies els on the Perceived Performance
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 9
EP - 26
SN - 1226-0533
AB - Proposing the impact of features in relationship between them on the perceived performance, this paper examines long-term cooperative relationship between airline companies and hotels. The study shows that, if the company is under creation of profits through a cooperative marketing tool by implementing cooperation milage services, there will be effects of improvement in distributional structure, cost reduction, and increase in sales. Additionally, the results imply that if the company offers a cooperative products like an “airtel” through a cooperative marketing, it may easily procure foreign currency from tourists, and improve their image by enhancing the comfortableness and satisfaction for customers.
KW -
DO -
UR -
ER -
Kim, Hong-bumm and Lee Jung Won. (2005). Impacts of the Relationship Features between Airline Companies els on the Perceived Performance. Journal of Tourism Sciences, 29(3), 9-26.
Kim, Hong-bumm and Lee Jung Won. 2005, "Impacts of the Relationship Features between Airline Companies els on the Perceived Performance", Journal of Tourism Sciences, vol.29, no.3 pp.9-26.
Kim, Hong-bumm, Lee Jung Won "Impacts of the Relationship Features between Airline Companies els on the Perceived Performance" Journal of Tourism Sciences 29.3 pp.9-26 (2005) : 9.
Kim, Hong-bumm, Lee Jung Won. Impacts of the Relationship Features between Airline Companies els on the Perceived Performance. 2005; 29(3), 9-26.
Kim, Hong-bumm and Lee Jung Won. "Impacts of the Relationship Features between Airline Companies els on the Perceived Performance" Journal of Tourism Sciences 29, no.3 (2005) : 9-26.
Kim, Hong-bumm; Lee Jung Won. Impacts of the Relationship Features between Airline Companies els on the Perceived Performance. Journal of Tourism Sciences, 29(3), 9-26.
Kim, Hong-bumm; Lee Jung Won. Impacts of the Relationship Features between Airline Companies els on the Perceived Performance. Journal of Tourism Sciences. 2005; 29(3) 9-26.
Kim, Hong-bumm, Lee Jung Won. Impacts of the Relationship Features between Airline Companies els on the Perceived Performance. 2005; 29(3), 9-26.
Kim, Hong-bumm and Lee Jung Won. "Impacts of the Relationship Features between Airline Companies els on the Perceived Performance" Journal of Tourism Sciences 29, no.3 (2005) : 9-26.
