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@article{ART001087571},
author={송효분 and Park,Suk-Hee},
title={The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={3},
pages={357-379}

TY - JOUR
AU - 송효분
AU - Park,Suk-Hee
TI - The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 357
EP - 379
SN - 1226-0533
AB - Exploring the cause and effect of the satisfaction on internal customers, this study is to investigate the internal marketing factors influencing on the attitude of internal customers. The results revealed that the internal marketing factors, i. e. the internal communication, education/training, and the reward system showed the positive influences on the internal support satisfaction. Specially, the internal communication was found exerting the most absolute effect on forming the attitude of internal customers. The internal communication and education/training as internal marketing factors showed the strong positive influences on the job satisfaction. Meanwhile, the internal support satisfaction and job satisfaction had the positive and direct effects on the customer orientation.
KW -
DO -
UR -
ER -

송효분 and Park,Suk-Hee. (2005). The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry. Journal of Tourism Sciences, 29(3), 357-379.

송효분 and Park,Suk-Hee. 2005, "The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry", Journal of Tourism Sciences, vol.29, no.3 pp.357-379.

송효분, Park,Suk-Hee "The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry" Journal of Tourism Sciences 29.3 pp.357-379 (2005) : 357.

송효분, Park,Suk-Hee. The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry. 2005; 29(3), 357-379.

송효분 and Park,Suk-Hee. "The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry" Journal of Tourism Sciences 29, no.3 (2005) : 357-379.

송효분; Park,Suk-Hee. The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry. Journal of Tourism Sciences, 29(3), 357-379.

송효분; Park,Suk-Hee. The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry. Journal of Tourism Sciences. 2005; 29(3) 357-379.

송효분, Park,Suk-Hee. The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry. 2005; 29(3), 357-379.

송효분 and Park,Suk-Hee. "The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry" Journal of Tourism Sciences 29, no.3 (2005) : 357-379.