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Developing a Scale for Assessing Convention Service Quality

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(3), pp.381-400
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee, Hey-ryon 1 Kim , Joung Man 1

1경희대학교

Accredited

ABSTRACT

This study develops a scale for assessing customer-based convention service quality by an integrated approach of qualitative and empirical research. The qualitative data were obtained from interviews with professional convention organizers and convention attendees. Conceptualizing convention service quality, authors illuminate the dimensions and attributes which served as the basic structure for the scale development. The empirical data were gathered from questionnaires of overseas attendees in the international conventions held in Korea. The convention service quality scale is based on the five underlying dimensions: information usefulness, destination attractiveness, physical evidence, program excellence and human interaction.

Citation status

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