Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Visitors’ Behavior on Exhibition: nfirmation of Importance Perspective
- Journal of Tourism Sciences
- Abbr : JTS
- 2005, 29(3), pp.165-184
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Lee, Hee-chan 1, 한진영 2
1세종대학교
2관동대학교
Accredited
ABSTRACT
Using the analysis of gap between pre-implementation importances and their perceived performances. this paper examines the effect of recognizing service qualities on exhibition visitors’ behavior. Disconfirmation theory is utilized as the theoretical basis to find how gap’s size and direction affect exhibition attendees’ satisfaction and behavior. Using gaps as independent variables, the ordered probit models are applied to data from visitors who participate in the show held at COEX. The analysis suggests that an informant factor is the most important one among others. A facility factor also found influencing significantly on visitors’ behavior.
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