A Study on the Causal Model of Service Quality, Pleasure, Arousal and Visitors’ Satisfaction in Tourism Event (관광축제 서비스품질, 즐거움과 각성 및 방문객 만족에 관한 인과관계 연구)

Kyung Wan Hong (홍경완); 김현철

A Study on the Causal Model of Service Quality, Pleasure, Arousal and Visitors’ Satisfaction in Tourism Event

Journal of Tourism Sciences
Abbr : JTS
2005, 29(3), pp.125-144
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Kyung Wan Hong ¹, 김현철 ²

¹계명대학교
²중앙대학교

Accredited

ABSTRACT

With the case study of Bull-Fighting festival at CheongDo, Korea, authors examine relationships between service quality, visitors’ pleasure, arousal and satisfaction. Gathering study data through face-to-face interview, the paper tries to estimate the structural equations based on the proposed hypotheses. Authors suggest that there are significant and positive relationship between service quality, pleasure, arousal and satisfaction. A statistically significant and positive relationship between service quality, pleasure and arousal suggests that when the service quality increases, the level of pleasure and arousal also increases and at the same time the level of pleasure and arousal increased the level of visitor’s satisfaction

KEYWORDS

서비스 품질, 감정, 즐거움, 각성, 만족도, 관광축제

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7