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A Study on the Causal Model of Service Quality, Pleasure, Arousal and Visitors’ Satisfaction in Tourism Event

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(3), pp.125-144
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kyung Wan Hong 1 김현철 2

1계명대학교
2중앙대학교

Accredited

ABSTRACT

With the case study of Bull-Fighting festival at CheongDo, Korea, authors examine relationships between service quality, visitors’ pleasure, arousal and satisfaction. Gathering study data through face-to-face interview, the paper tries to estimate the structural equations based on the proposed hypotheses. Authors suggest that there are significant and positive relationship between service quality, pleasure, arousal and satisfaction. A statistically significant and positive relationship between service quality, pleasure and arousal suggests that when the service quality increases, the level of pleasure and arousal also increases and at the same time the level of pleasure and arousal increased the level of visitor’s satisfaction

Citation status

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