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The Effects of Affective Responses and Attitude toward TV Film on Destination Image Formation

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 28(4), pp.335-356
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

권유홍 1

1안산공과대학

Accredited

ABSTRACT

This study investigated the role of affective responses toward TV drama series in explaining the images of film locations as tourist destinations. Specifically, it proposed an approach that examined the relationships among affective reactions to TV film, attitude toward film, and destination images (cognitive, affective, and overall images). Affective responses consist of two independent dimensions, i.e. pleasure and arousal. An empirical test using structural equation modeling demonstrated a chain of effects from pleasure generated by TV film, through cognitive images, to the overall image of the screened locations. It revealed that affects generated by TV film had direct effects on the cognitive evaluation of the featured locations.

Citation status

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This paper was written with support from the National Research Foundation of Korea.