2005, Vol.28, No.4

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study was conducted to evaluate the predictive power of two distress prediction models. Using logit and multiple discriminant analyses, the financial ratio of 33 first-class domestic hotels was calculated and compared. The univariate test result revealed that the variables that distinguished top-level corporate structures to failing corporate structures were current ratio, total borrowings and bonds payable to total assets, financial expenses to operating income, net income to sales, net income to total assets, and operating cash flow ratio. The statistical significance of the six financial ratio variables was also confirmed by the discriminant analysis and the logit analysis. The distress prediction power was 93.9% in the discriminant analysis, and 87.9% in the logit analysis.

This study investigated the tourism-related electronic commerce behavior of consumers. With the rapid growth of electronic commerce, especially in online travel, studies on this topic would be very important. Yet the studies on this topic are very limited. This study, in recognizing electronic commerce as an innovation, showed how consumers' channel satisfaction and preferences were noted by applying the technology acceptance model and security. The results of the survey on 220 consumers revealed that perceived usefulness and perceived ease of use and security had a positive impact on consumers' channel satisfaction and preference. Lastly, applications and related limitations were discussed.

In line with Internet innovation, there has been a corresponding influx of web-based marketing in hospitality industries. The intense competition in the family restaurant industry requires an assessment of customer-perceived website functionality to attract customers. This study was conducted to explore the benefits of a family restaurant website. A total of 191 family restaurant customers participated in this quantitative survey. They were asked to evaluate the importance and performance of 35 family restaurant websites in terms of usability evaluation components. Identified factors, in the order of customer rankings, were promotion information, technical function, organized structure, menu information, communication, information relevancy, aesthetic design, customization, easy navigation, firm-related information, and additional services.