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@article{ART001089021},
author={Kim,Chul-Won and 박유미 and 이향정},
title={The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={28},
number={4},
pages={273-294}

TY - JOUR
AU - Kim,Chul-Won
AU - 박유미
AU - 이향정
TI - The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction
JO - Journal of Tourism Sciences
PY - 2005
VL - 28
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 273
EP - 294
SN - 1226-0533
AB - This study aimed to examine the effect of the image of the convention destination on attendees' satisfaction by analyzing the relationship between the level of satisfaction with the convention destination and the intention to revisit and recommend such destination. In order to enhance the competitive advantage of the convention industry, the research focused on a market-oriented approach than a normative approach. The image of the convention destination was positively related to the perceived level of satisfaction. The higher the number of attendees perceived satisfaction, the stronger they expressed intentions to revisit and recommend the convention destination. The research could be utilized as an effective marketing tool to attract more participants in international conferences held in Korea.
KW -
DO -
UR -
ER -

Kim,Chul-Won, 박유미 and 이향정. (2005). The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction. Journal of Tourism Sciences, 28(4), 273-294.

Kim,Chul-Won, 박유미 and 이향정. 2005, "The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction", Journal of Tourism Sciences, vol.28, no.4 pp.273-294.

Kim,Chul-Won, 박유미, 이향정 "The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction" Journal of Tourism Sciences 28.4 pp.273-294 (2005) : 273.

Kim,Chul-Won, 박유미, 이향정. The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction. 2005; 28(4), 273-294.

Kim,Chul-Won, 박유미 and 이향정. "The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction" Journal of Tourism Sciences 28, no.4 (2005) : 273-294.

Kim,Chul-Won; 박유미; 이향정. The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction. Journal of Tourism Sciences, 28(4), 273-294.

Kim,Chul-Won; 박유미; 이향정. The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction. Journal of Tourism Sciences. 2005; 28(4) 273-294.

Kim,Chul-Won, 박유미, 이향정. The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction. 2005; 28(4), 273-294.

Kim,Chul-Won, 박유미 and 이향정. "The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction" Journal of Tourism Sciences 28, no.4 (2005) : 273-294.