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@article{ART001088782},
author={Park， Tongjin and Don Jaegal},
title={Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={28},
number={4},
pages={87-105}

TY - JOUR
AU - Park， Tongjin
AU - Don Jaegal
TI - Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival
JO - Journal of Tourism Sciences
PY - 2005
VL - 28
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 87
EP - 105
SN - 1226-0533
AB - This paper proposed the revised American Customer Satisfaction Index(ACSI) model to understand and explain the satisfaction process of festival visitors. The proposed model contained the causal relationships among visitors' expectations, perceived quality, perceived values, satisfaction, and loyalty. To test the model, the paper employed the structural equation model(SEM). Data of 282 visitors were collected from the Andong Mask Dance Festival in 2003. Research findings showed that the revised ACSI model could explain the satisfaction process of festival visitors very well. Also there were no differences in the satisfaction process between first-time and repeat visitors. The authors also offered several implications based on the findings.
KW -
DO -
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ER -

Park， Tongjin and Don Jaegal. (2005). Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival. Journal of Tourism Sciences, 28(4), 87-105.

Park， Tongjin and Don Jaegal. 2005, "Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival", Journal of Tourism Sciences, vol.28, no.4 pp.87-105.

Park， Tongjin, Don Jaegal "Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival" Journal of Tourism Sciences 28.4 pp.87-105 (2005) : 87.

Park， Tongjin, Don Jaegal. Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival. 2005; 28(4), 87-105.

Park， Tongjin and Don Jaegal. "Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival" Journal of Tourism Sciences 28, no.4 (2005) : 87-105.

Park， Tongjin; Don Jaegal. Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival. Journal of Tourism Sciences, 28(4), 87-105.

Park， Tongjin; Don Jaegal. Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival. Journal of Tourism Sciences. 2005; 28(4) 87-105.

Park， Tongjin, Don Jaegal. Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival. 2005; 28(4), 87-105.

Park， Tongjin and Don Jaegal. "Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival" Journal of Tourism Sciences 28, no.4 (2005) : 87-105.