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A Study on the Tourism Product Demand of Seogwipo Harbour based on the Concept of Life Style

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 28(4), pp.173-191
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Jin-Hee Lee 1

1제주대학교

Accredited

ABSTRACT

Lifestyle of individuals has changed by several causes, Some causes as a step of economic growth, technical innovation, and development of the whole society along with the increase of disposable income and leisure. However lifestyle of individuals is an important inner-formation variable which should be considered in terms of marketing of tourism destination. This study deals with developing tourism products for revitalize Seogwipo harbour. With 300 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of correlation analysis, frequency analysis, factor analysis, cluster analysis, and discriminant analysis. The demographical characteristics were identified and tourism products were conformed by Chi-Square Analysis and anova analysis.

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