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An Investigation on Consumer Tourism and Electronic Commerce through the Technology Acceptance Model:With Emphasis on Online Travel

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 28(4), pp.27-46
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim , Joung Man 1 임성택 2

1경희대학교
2백석대학교

Accredited

ABSTRACT

This study investigated the tourism-related electronic commerce behavior of consumers. With the rapid growth of electronic commerce, especially in online travel, studies on this topic would be very important. Yet the studies on this topic are very limited. This study, in recognizing electronic commerce as an innovation, showed how consumers' channel satisfaction and preferences were noted by applying the technology acceptance model and security. The results of the survey on 220 consumers revealed that perceived usefulness and perceived ease of use and security had a positive impact on consumers' channel satisfaction and preference. Lastly, applications and related limitations were discussed.

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