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Identifying Family Restaurant Website Usability Dimensions

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 28(4), pp.47-65
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Namkung Young 1 Il-Sun Yang 2 신서영 2

1경희대학교
2연세대학교

Accredited

ABSTRACT

In line with Internet innovation, there has been a corresponding influx of web-based marketing in hospitality industries. The intense competition in the family restaurant industry requires an assessment of customer-perceived website functionality to attract customers. This study was conducted to explore the benefits of a family restaurant website. A total of 191 family restaurant customers participated in this quantitative survey. They were asked to evaluate the importance and performance of 35 family restaurant websites in terms of usability evaluation components. Identified factors, in the order of customer rankings, were promotion information, technical function, organized structure, menu information, communication, information relevancy, aesthetic design, customization, easy navigation, firm-related information, and additional services.

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