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An Analysis of Determinants of Preferred Types of Korean Wave Tourism Using the Multinominal Logit Model

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(3), pp.203-224
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

이희승 1 김성섭 2

1호남대학교
2세종대학교 호텔관광경영학과

Accredited

ABSTRACT

This paper aims to identify the factors that influence inbound tourists who make decisions on preferred types of the Korean Wave (Hal-Ryu) tourism and maximize the tourists’ level of satisfaction. The LIMDEP(LlMited DEPendent) 8.0 program was used in analyzing the determinants of preferred types of the Korean Wave tourism using the multinominal logit model(MNL) approach. Three clusters indicating the preferable types of the Korean Wave tourism were produced. Results of the multinomial logit(MNL) model indicated that the significant determinants of preferable types of the Korean Wave tourism were visiting time, information source(travel agent), experience of watching Korean soap opera or movies, level of affection, nationality, sex, and education level.

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