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A Study for Relationships among Strategic Partnership Motivations, Determinants of Partnership Success formance of Exhibition & Convention Company

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(4), pp.47-66
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Tae-Hee Lee 1 김흥렬 2

1경희대학교
2상지대학교 관광학부

Accredited

ABSTRACT

This study examined relationships among partnership motivations, determinants of success and post evaluation of performance, to make strategic partnership secure, because these could be strategic alternatives to create synergy as well as be new survival strategies to make up for one's weak points in the age of globalization and limitless competition. The results showed that only advantage activities on partner had positive influences on the determinants of success, among all of the strategic partnership motivations, as assessed by workers of convention company. And the determinants of partnership success seemed to had significant effects on performance, such as goal achievement and satisfaction.

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