Relationship between the Destination Image Formation and Tourist Behaviour based on Familiarity Index: A Study of Hahoe Village (친숙도에 따른 관광지 이미지, 방문만족, 재방문의도간의 구조적 관계에 관한 실증적 연구:안동 하회마을을 중심으로)

현용호; Huh Hyang-Jin (허향진); 한상현

Relationship between the Destination Image Formation and Tourist Behaviour based on Familiarity Index: A Study of Hahoe Village

Journal of Tourism Sciences
Abbr : JTS
2005, 29(1), pp.147-167
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

현용호 ¹, Huh Hyang-Jin ², 한상현 ¹

¹영국 Surrey대학교
²제주대학교

Accredited

ABSTRACT

This paper extends image formation theory by adopting familiarity index and travel behaviour. After the destination images have been conceptualized, relationship between destination images and travel behaviours was explored through path analysis. The proposed hypotheses were tested against three groups developed by familiarity index: low, medium and high familiarity groups. Findings are that the low familiarity group has a significant causal relationship between destination images and behaviour; that medium familiarity group has significant causal effects among all tested variables; and that high familiarity group shows no significant relationship between overall image and the intention of revisiting a destination.

KEYWORDS

이미지형성 모형, 친숙지수(familiarity index), 경로분석, 관광소비자 행동

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7