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@article{ART000964032},
author={KilLae Kim},
title={Web Site Evaluation for Destination Marketing Organization},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={1},
pages={169-190}

TY - JOUR
AU - KilLae Kim
TI - Web Site Evaluation for Destination Marketing Organization
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 169
EP - 190
SN - 1226-0533
AB - This paper develops Web Site evaluation factors and evaluation model for tourist destination marketing organization. To examine Internet Marketing performance of the Web sites, writer utilizes the theory of internet marketing procedure developed by Parsons, presenting the categories and subcategories comprising the evaluation model, and discussing the development of instrument that could operationalize the measurement of the Internet Marketing performance for the destination marketing organization’s Web sites. Employing confirmatory factor analysis method for verification, author found the instrument exhibit good properties. Implications for Web Site designers and destination marketing organization are suggested.
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KilLae Kim. (2005). Web Site Evaluation for Destination Marketing Organization. Journal of Tourism Sciences, 29(1), 169-190.

KilLae Kim. 2005, "Web Site Evaluation for Destination Marketing Organization", Journal of Tourism Sciences, vol.29, no.1 pp.169-190.

KilLae Kim "Web Site Evaluation for Destination Marketing Organization" Journal of Tourism Sciences 29.1 pp.169-190 (2005) : 169.

KilLae Kim. Web Site Evaluation for Destination Marketing Organization. 2005; 29(1), 169-190.

KilLae Kim. "Web Site Evaluation for Destination Marketing Organization" Journal of Tourism Sciences 29, no.1 (2005) : 169-190.

KilLae Kim. Web Site Evaluation for Destination Marketing Organization. Journal of Tourism Sciences, 29(1), 169-190.

KilLae Kim. Web Site Evaluation for Destination Marketing Organization. Journal of Tourism Sciences. 2005; 29(1) 169-190.

KilLae Kim. Web Site Evaluation for Destination Marketing Organization. 2005; 29(1), 169-190.

KilLae Kim. "Web Site Evaluation for Destination Marketing Organization" Journal of Tourism Sciences 29, no.1 (2005) : 169-190.