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Web Site Evaluation for Destination Marketing Organization

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(1), pp.169~190
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Gil-Lae Kim 1

1한림국제대학원대학교

Accredited

ABSTRACT

This paper develops Web Site evaluation factors and evaluation model for tourist destination marketing organization. To examine Internet Marketing performance of the Web sites, writer utilizes the theory of internet marketing procedure developed by Parsons, presenting the categories and subcategories comprising the evaluation model, and discussing the development of instrument that could operationalize the measurement of the Internet Marketing performance for the destination marketing organization’s Web sites. Employing confirmatory factor analysis method for verification, author found the instrument exhibit good properties. Implications for Web Site designers and destination marketing organization are suggested.

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CC BY 아이콘

This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.

Citation status

* References for papers published after 2025 are currently being built.

This paper was written with support from the National Research Foundation of Korea.