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segmentation of the Residents' Perceptions on the Impact of the Event and the Effects Attributes: The Case of Gyeongju World Culture Expo 2000

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2004, 28(2), pp.25-42
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Son,Hae-Sik 1 Cho Myung-hwan 1 JoungSil Lee 2 박미정 3

1동아대학교
2동명대학교
3오클라호마주립대학교

Accredited

ABSTRACT

This paper presents the results of an examination of host-community perceptions of the Gyeongju World Culture Expo 2000, a major cultural event. Cluster analysis was used to identify subgroups of local residents who felt diferently about the event’s impact on their lives. The profiles of the diferent clusters were developed using economic, social, environmental, image, and infrastructure factors. Logistic regression was also used to assess the relative importance the variables play in determing resident perception segmentation. To determine residents belonged to the sensitive, careless, or mediate group, several factors were considered. Among these factors, the following were identified as the most important: of residence, evaluation of the event, work(or lack thereof) in the tourism industry, age, education, and background.

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