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@article{ART001088552},
author={Kim Taegoo},
title={The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={2},
pages={361-382}

TY - JOUR
AU - Kim Taegoo
TI - The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 361
EP - 382
SN - 1226-0533
AB - The purpose of this paper is to investigate the effects of market orientation and competitive strategy typologies on the marketing team’s influence, customization and performance in implementing of e-commerce(B2C) of the domestic airlines. Using the domestic airlines’ e-commerce as a primary research topic, author uses “contingency-structure-output” framework under the contingency theory perspective. Through employing confirmatory factor analysis(CFA) and the structural equation modeling(SEM) method for verification, the results indicate that market orientation and competitive strategy typologies affect performance through marketing team’s influence and customization.
KW -
DO -
UR -
ER -

Kim Taegoo. (2005). The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach. Journal of Tourism Sciences, 29(2), 361-382.

Kim Taegoo. 2005, "The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach", Journal of Tourism Sciences, vol.29, no.2 pp.361-382.

Kim Taegoo "The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach" Journal of Tourism Sciences 29.2 pp.361-382 (2005) : 361.

Kim Taegoo. The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach. 2005; 29(2), 361-382.

Kim Taegoo. "The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach" Journal of Tourism Sciences 29, no.2 (2005) : 361-382.

Kim Taegoo. The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach. Journal of Tourism Sciences, 29(2), 361-382.

Kim Taegoo. The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach. Journal of Tourism Sciences. 2005; 29(2) 361-382.

Kim Taegoo. The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach. 2005; 29(2), 361-382.

Kim Taegoo. "The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach" Journal of Tourism Sciences 29, no.2 (2005) : 361-382.