@article{ART001088556},
author={Ko， Dong Woo},
title={Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists.},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={2},
pages={139-160}
TY - JOUR
AU - Ko， Dong Woo
TI - Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists.
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 139
EP - 160
SN - 1226-0533
AB - This study was to explore effects of fear appeal advertising with tourism environment on the environmental attitudes and behaviors of tourists. As experimental subjects, 270 tourists visited to national park Ju-Wang Mt. as a destination were sampled conveniently. Four different kinds of experimental conditions with advertisement were distributed into the subjects with quasi experimental design. The experimental conditions, three types of Ads and null Ads were included in the questionnaires. As the results, three Fear Appeal Ads types were identified affecting on the environmental attitude, environmental behaviors, and the relation of attitude and behaviors.
KW -
DO -
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Ko， Dong Woo. (2006). Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists.. Journal of Tourism Sciences, 30(2), 139-160.
Ko， Dong Woo. 2006, "Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists.", Journal of Tourism Sciences, vol.30, no.2 pp.139-160.
Ko， Dong Woo "Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists." Journal of Tourism Sciences 30.2 pp.139-160 (2006) : 139.
Ko， Dong Woo. Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists.. 2006; 30(2), 139-160.
Ko， Dong Woo. "Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists." Journal of Tourism Sciences 30, no.2 (2006) : 139-160.
Ko， Dong Woo. Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists.. Journal of Tourism Sciences, 30(2), 139-160.
Ko， Dong Woo. Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists.. Journal of Tourism Sciences. 2006; 30(2) 139-160.
Ko， Dong Woo. Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists.. 2006; 30(2), 139-160.
Ko， Dong Woo. "Moderating Effects of Fear Appeal Advertising on the relationship between Environmental Attitude and Behavior of Tourists." Journal of Tourism Sciences 30, no.2 (2006) : 139-160.
