본문 바로가기
  • Home

The Structural Equation Modeling approach to the relationship between tourism destination image formation and destination loyalty based on tourist information and motivations

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(2), pp.299-319
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김상균 1 Han jinsoo 2 현용호 3

1영국 Sheffield Hallam 대학교
2경희대학교
3영국 Surrey 대학교

Accredited

ABSTRACT

Using a survey against the respondents visiting ‘Beatles Story’ museum, Liverpool, UK. this article investigates whether tourist information and visit motivations significantly impact on tourist’s destination image formation and destination loyalty. Travel motivations were used for internal factor while the quantity of travel information was used for external one in order to measure the structural equation model constructed by cognitive image, affective image and destination loyalty. Information quantity was found significantly influencing cognitive image while motivations influenced both cognitive and affective image. On the other hand cognitive image exerted an impact on destination loyalty whereas affective image did not. These findings seem to endorse an attitude theory supported by Bagozzi and Baloglu.

Citation status

* References for papers published after 2023 are currently being built.