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Shopping Characteristics of Visitors: The Case of Tourists to Jeju Island

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(6), pp.177-198
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Suh Yong-Kun 1 Gwang Hee Ko 2

1제주대학교
2

Accredited

ABSTRACT

Shopping is one of the strongest motivators (push factor) and pull factors to destination for both potential and existing travelers. This study is primarily to identify the shopping characteristics of visitors to Jeju island. Authors observe the characteristics by demographics, trip patterns, and socio-psychological characteristics of travelers to Jeju, As of methodology, authors used factor analysis. in which they gained 5 factors in shopping characteristics: self-esteem, linkages to other factors, novelty, functional factor, product-itself factor. The study found that there were significant differences among 5 factors by demographic, trip patterns, and socio-psychological characteristics.핵심용어(Key words):인구통계적 특성(demographic characteristics), 여행유형특성(trip patterns), 인지행동/사회심리적 특성(behavioral/socio-psychological characteristics), 쇼핑동기(shopping motivation), 제주도(Jeju island)

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