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Purchasing Requirement Analysis for Korean Food Souvenir

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(2), pp.91-110
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

HanKyongSoo 1 이현경 2 서경미 2

1두원공과대학
2경기대학교

Accredited

ABSTRACT

This paper examines the purchasing requirement of souvenirs. Samples were gethered from Japanese, Chinese, and North American who have been staying in seoul at least three months. To remove the translating error, the questionnaire was retranslated by professionals who have been teaching each language. As a result of the study, the name of Korean food was well known. However most of foreigner didn’t know about cooking method, food history, nutritional value and so on. Also they would like to know about cooking method, nutritional value and disease-curing benefits. About 72% of the sample showed an intension to purchase the souvenirs, and they answered that a handbook item was the best.

Citation status

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