A Study on the Repeat Visitors’ Features in Jeju Tourism (제주관광에서 재방문객의 특성에 관한 연구)

Choi Byoung-Kil (최병길); Kim,Kyung-Ho (김경호)

A Study on the Repeat Visitors’ Features in Jeju Tourism

Journal of Tourism Sciences
Abbr : JTS
2007, 31(3), pp.269-288
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Choi Byoung-Kil ¹, Kim,Kyung-Ho ¹

¹제주대학교

Accredited

ABSTRACT

This study analyzes the behavioral differences between the first-time and repeat visitors in order to identify the characteristics of repeat-visitors for Jeju tourism. Recently the importance of repeat visitors in Jeju tourism has been brought up as its market share increases with steady pace since 1990s. The research results revealed that the number of visits was related to the average length of stay and the time period taken revisit. Furthermore, the purpose of travel, the types of accommodation, the total number of visiting attractions are significantly different between the first-timers and the repeat visitors. This study also provided the transition ratio as well as the long-term market equilibrium of visiting purposes and lodging facilities by using the Markov analysis.핵심용어(Key words):재방문객(Repeat Visitor), 마르코브 분석(Markov Analysis), 전환매트릭스(Transit Matrix), 시장점유율(Rate of Market Share)

KEYWORDS

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Citation status

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