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Analysis of National Tourism Competitiveness using the Porter's Diamond Model

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2007, 31(4), pp.13-34
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Shim Won-sup 1

1한국문화관광연구원

Accredited

ABSTRACT

This research analyses the national tourism competitiveness using the Porter's Diamond Model. The various determinants of national tourism competitiveness were presented. In details, the national tourism competitiveness consists 13 sub-determinants and 45 evaluative scales. Moreover, an important set of evaluative scale was identified by the expert survey. The analysis of the results revealed that the Korean national tourism competitiveness was marked at 41% compared to USA, 44.6% compared to Spain, 51.6% compared to France, 61.6% compared to Japan. Specifically, demand condition and tourism related and supporting industries are assessed as a low value, on the other hand, industry strategy, structure, and rivalry are assessed as a high value.핵심용어(Key words):국가관광경쟁력(national tourism competitiveness),다이아몬드모델(Diamond Model),관광경쟁력 결정요인(tourism competitiveness determinants),국가관광경쟁력 지수(national tourism competitiveness index)

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