Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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Journal Central
Impacts of Casino's Service Quality and Visitors' Behavioral Characteristics on Their Attitude toward: An Application of Log-likelihood Ratio Test
- Journal of Tourism Sciences
- Abbr : JTS
- 2007, 31(6), pp.93-113
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1부산동명대학교
2동명대학교
Accredited
ABSTRACT
This paper is to examine the impacts of casino’s service quality and visitors’ behavior characteristics on their attitude toward domestic casino establishments such as intention to revisit and recommend and overall satisfaction. Further, authors tried to identify if there is any difference between groups classified by moderating variables such as nationality, preferring game and gender as to the impacts mentioned above. As a result, two of moderating variables, preferring game and gender was found influencing differently. An Ordered Probit Model and Log-likelihood Ratio Test were applied to accomplish an goal of this study. So, the comparison with the influence of independent variables on visitors’ post-attitude was performed by applied cause and effects model. Finally, the useful marketing implications were provided for facility suppliers.핵심용어(Key words):카지노 서비스품질(Casino service quality), 방문객태도(Visitor’ attitude toward), 서열 프로빗 모형(Ordered probit model), 우도비율검정(Log-likelihood ratio test)
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