KJCKorea
Journal Central

@article{ART001228467},
author={Kim,Chul-Won and Hyejin Yoon},
title={An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={6},
pages={75-92}

TY - JOUR
AU - Kim,Chul-Won
AU - Hyejin Yoon
TI - An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model
JO - Journal of Tourism Sciences
PY - 2007
VL - 31
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 75
EP - 92
SN - 1226-0533
AB - Tourist destination is a complicated concept and source that produce sustainable competitiveness of the tourist place. This study is to evaluate how tourism destination is perceived and felt in the mind of potent or experienced visitors. It has been measured by the FCB Grid model, representing dimensions of cognition and emotion as well as dimensions of high and low involvement. Each destination is evaluated as high involvement-cognitive, high involvement-affective, low involvement-cognitive, and low involvement- affective respectively. For example, Seoul as a tourist destination is evaluated by visitors as the high involvement-cognitive destination, while Gangwon province is evaluated as the high involvement-affective destination. Authors provide a marketing implications for destination marketing to attract visitors.핵심용어(Key words):FCB 그리드 모델(FCB Grid model), 고관여 이성(High involvement-cognitive), 고관여 감성(High involvement-affective), 저관여 이성(Low involvement-cognitive), 저관여 감성(Low involvement-affective)
KW - FCB Grid model High involvement-cognitive High involvement-affective Low involvement-cognitive Low involvement-affective
DO -
UR -
ER -

Kim,Chul-Won and Hyejin Yoon. (2007). An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model. Journal of Tourism Sciences, 31(6), 75-92.

Kim,Chul-Won and Hyejin Yoon. 2007, "An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model", Journal of Tourism Sciences, vol.31, no.6 pp.75-92.

Kim,Chul-Won, Hyejin Yoon "An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model" Journal of Tourism Sciences 31.6 pp.75-92 (2007) : 75.

Kim,Chul-Won, Hyejin Yoon. An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model. 2007; 31(6), 75-92.

Kim,Chul-Won and Hyejin Yoon. "An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model" Journal of Tourism Sciences 31, no.6 (2007) : 75-92.

Kim,Chul-Won; Hyejin Yoon. An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model. Journal of Tourism Sciences, 31(6), 75-92.

Kim,Chul-Won; Hyejin Yoon. An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model. Journal of Tourism Sciences. 2007; 31(6) 75-92.

Kim,Chul-Won, Hyejin Yoon. An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model. 2007; 31(6), 75-92.

Kim,Chul-Won and Hyejin Yoon. "An Exploratory Study on Evaluating Tourism Destination through the FCB Grid Model" Journal of Tourism Sciences 31, no.6 (2007) : 75-92.