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@article{ART001237955},
author={CHOI KYUWHAN},
title={The Structural Relationship of Service Evaluation in Tourism Education of Universities},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={2},
pages={13-37}

TY - JOUR
AU - CHOI KYUWHAN
TI - The Structural Relationship of Service Evaluation in Tourism Education of Universities
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 13
EP - 37
SN - 1226-0533
AB - A number of studies have emphasized that the university should abandon classical organizational structures and introduce marketing concept. To survive the competition, the university should make en effort to satisfy the students, consumers of the education services. Author here endeavors to investigate the effectiveness of outcome quality, satisfaction, loyalty and behavioral intention in the process of college tourism education evaluation. The questionnaire to tourism major students has been used as a survey instrument containing 28 tourism education-related evaluation variables. Five hypotheses were proposed and tested, using structural equations analysis.
KW - Evaluation of tourism education service; Outcome quality; Satisfaction; Loyalty; Behavioral intention
DO -
UR -
ER -

CHOI KYUWHAN. (2008). The Structural Relationship of Service Evaluation in Tourism Education of Universities. Journal of Tourism Sciences, 32(2), 13-37.

CHOI KYUWHAN. 2008, "The Structural Relationship of Service Evaluation in Tourism Education of Universities", Journal of Tourism Sciences, vol.32, no.2 pp.13-37.

CHOI KYUWHAN "The Structural Relationship of Service Evaluation in Tourism Education of Universities" Journal of Tourism Sciences 32.2 pp.13-37 (2008) : 13.

CHOI KYUWHAN. The Structural Relationship of Service Evaluation in Tourism Education of Universities. 2008; 32(2), 13-37.

CHOI KYUWHAN. "The Structural Relationship of Service Evaluation in Tourism Education of Universities" Journal of Tourism Sciences 32, no.2 (2008) : 13-37.

CHOI KYUWHAN. The Structural Relationship of Service Evaluation in Tourism Education of Universities. Journal of Tourism Sciences, 32(2), 13-37.

CHOI KYUWHAN. The Structural Relationship of Service Evaluation in Tourism Education of Universities. Journal of Tourism Sciences. 2008; 32(2) 13-37.

CHOI KYUWHAN. The Structural Relationship of Service Evaluation in Tourism Education of Universities. 2008; 32(2), 13-37.

CHOI KYUWHAN. "The Structural Relationship of Service Evaluation in Tourism Education of Universities" Journal of Tourism Sciences 32, no.2 (2008) : 13-37.