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The Structural Relationship of Service Evaluation in Tourism Education of Universities

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(2), pp.13-37
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

CHOI KYUWHAN 1

1동아대학교

Accredited

ABSTRACT

A number of studies have emphasized that the university should abandon classical organizational structures and introduce marketing concept. To survive the competition, the university should make en effort to satisfy the students, consumers of the education services. Author here endeavors to investigate the effectiveness of outcome quality, satisfaction, loyalty and behavioral intention in the process of college tourism education evaluation. The questionnaire to tourism major students has been used as a survey instrument containing 28 tourism education-related evaluation variables. Five hypotheses were proposed and tested, using structural equations analysis.

Citation status

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