2008, Vol.32, No.2

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

A number of studies have emphasized that the university should abandon classical organizational structures and introduce marketing concept. To survive the competition, the university should make en effort to satisfy the students, consumers of the education services. Author here endeavors to investigate the effectiveness of outcome quality, satisfaction, loyalty and behavioral intention in the process of college tourism education evaluation. The questionnaire to tourism major students has been used as a survey instrument containing 28 tourism education-related evaluation variables. Five hypotheses were proposed and tested, using structural equations analysis.

Disabled people have been generally invisible in the context of travel, though much improvement has made in legal and social environments. A structured survey was conducted with a convenient sample of disabled people to examine the relationships among constraints, learned helplessness, and intention to travel. Results revealed that three sub-dimensions of constraints did not exert any significant influence on their intention to travel. However, two of the three dimensions(i.e., intrinsic and environmental) were found statistically signifiant positive influential factors on learned helplessness. The helplessness exerted, in turn, a statistically significant negative influence on the intention to travel. These results and following discussions will facilitate more discourse on the travel behaviors of people with disabilities.

Employing structural equation model this study examined the impacts of the perceived physical environment on student’s affect and perceived service quality of college and university food services. A total of 391 usable questionnaires were collected from students enrolled at universities in Cheonan City and Asan City, Chungnam, Korea. The results of these empirical tests indicated that the perceived physical environment have a significant effect on students’ positive and negative affect and these emotional responses have significant effect on their perceived service quality of campus dining. Finally, theoretical and practical implications on building marketing strategies for competitive college and university food service operations were discussed.