본문 바로가기
  • Home

The Effects of Perceived Physical Environment on the Affect and Perceived Service Quality in College and University Foodservices

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(2), pp.61-81
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim Hyeon Cheol 1 Soonja lee 2 유재흥 3

1중앙대학교
2계명대학교
3아세아항공전문학교

Accredited

ABSTRACT

Employing structural equation model this study examined the impacts of the perceived physical environment on student’s affect and perceived service quality of college and university food services. A total of 391 usable questionnaires were collected from students enrolled at universities in Cheonan City and Asan City, Chungnam, Korea. The results of these empirical tests indicated that the perceived physical environment have a significant effect on students’ positive and negative affect and these emotional responses have significant effect on their perceived service quality of campus dining. Finally, theoretical and practical implications on building marketing strategies for competitive college and university food service operations were discussed.

Citation status

* References for papers published after 2022 are currently being built.