Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Determainants of the New Year's Sunrise-watching Traveler's Behavioral Perception
- Journal of Tourism Sciences
- Abbr : JTS
- 2008, 32(2), pp.275-293
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Kim, Seong-Jo 1, 유창근 1
1세종대학교
Accredited
ABSTRACT
This paper is to examine the segmented sunrise-watching travelers’ perception of travel behavior, and to give an aid for marketing strategy to suppliers by providing marketing implications identified. Samples used for the analysis were travelers who visited Jung Dong Jin, a place of interest for sunrise-watching, at January 1, 2007. Factor analysis was performed to extract perception of travelers’ behavior, and cluster analysis was followed by ANOVA and Duncan’s Multiple Range Test for market segmentation. The result of this study revealed that the sunrise tourists perceive sunrise tour as a travel behavior that has environment cognition, symbolic meaning of time, esthetics, and diversification.
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