word-of-Mouth Effect of the Electronic Tourism Information (온라인 구전 관광정보의 구전효과)

Yang, Sung Soo (양성수); Huh Hyang-Jin (허향진); Choi Byoung-Kil (최병길)

word-of-Mouth Effect of the Electronic Tourism Information

Journal of Tourism Sciences
Abbr : JTS
2008, 32(2), pp.109-130
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Yang, Sung Soo ¹, Huh Hyang-Jin ¹, Choi Byoung-Kil ¹

¹제주대학교

Accredited

ABSTRACT

Changing traveler’s vacation plans and ways of searching travel information, information technology nowadays has brought our society and everyday lives with a radical change. Authors argue that the most revolutionary aspect of these changes is what they call ‘eWOM’(Electronic word of mouth). With structural equation model this paper examines eWOM’s characteristics and the relation between the eWOM and word of mouth adoption and diffusion. The result of this study suggests: (1) Trust in eWOM is the most important factor of the word of mouth effect, (2) Trust is related to information vividness and consensus, (3) The study model indicates the interrelationship of factors extracted from the result of the analysis and provides us a platform to understand eWOM tourism information.

KEYWORDS

Electronic word of mouth, Electronic word of mouth tourism information, Word of mouth effect

Citation status

* References for papers published after 2023 are currently being built.

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