@article{ART001238974},
author={Lee Tae Sook and Kim Chulwon},
title={Developing a Measurement Scale of Brand Personality for Convention Destination},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={2},
pages={171-192}
TY - JOUR
AU - Lee Tae Sook
AU - Kim Chulwon
TI - Developing a Measurement Scale of Brand Personality for Convention Destination
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 171
EP - 192
SN - 1226-0533
AB - This article is to develop a measurement scale of brand personality for the convention destination. The brand personality scale for the convention destination is based on the five underlying dimensions of brand personality: affluent (functional, concentrative, competence, professional, variety), sincere (sincere, orderly, rational, serious, kind), unique (modern, urban, luxurious), sophisticated (artistic, beautiful, sophisticated, high-class), and attractive (eventful, interesting, symbolic, charming). Brand personality for the convention destination can be evaluated with 7-point scale with respect to each brand personality of any convention destinations. The study reveals different result from Aaker’s brand personality scale which is developed for the general manufactured brands.
KW - Convention destination;
Destination brand;
Brand personality;
Convention brand personality scale
DO -
UR -
ER -
Lee Tae Sook and Kim Chulwon. (2008). Developing a Measurement Scale of Brand Personality for Convention Destination. Journal of Tourism Sciences, 32(2), 171-192.
Lee Tae Sook and Kim Chulwon. 2008, "Developing a Measurement Scale of Brand Personality for Convention Destination", Journal of Tourism Sciences, vol.32, no.2 pp.171-192.
Lee Tae Sook, Kim Chulwon "Developing a Measurement Scale of Brand Personality for Convention Destination" Journal of Tourism Sciences 32.2 pp.171-192 (2008) : 171.
Lee Tae Sook, Kim Chulwon. Developing a Measurement Scale of Brand Personality for Convention Destination. 2008; 32(2), 171-192.
Lee Tae Sook and Kim Chulwon. "Developing a Measurement Scale of Brand Personality for Convention Destination" Journal of Tourism Sciences 32, no.2 (2008) : 171-192.
Lee Tae Sook; Kim Chulwon. Developing a Measurement Scale of Brand Personality for Convention Destination. Journal of Tourism Sciences, 32(2), 171-192.
Lee Tae Sook; Kim Chulwon. Developing a Measurement Scale of Brand Personality for Convention Destination. Journal of Tourism Sciences. 2008; 32(2) 171-192.
Lee Tae Sook, Kim Chulwon. Developing a Measurement Scale of Brand Personality for Convention Destination. 2008; 32(2), 171-192.
Lee Tae Sook and Kim Chulwon. "Developing a Measurement Scale of Brand Personality for Convention Destination" Journal of Tourism Sciences 32, no.2 (2008) : 171-192.
