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@article{ART001248072},
author={김영국 and Han Sang-Hyun},
title={An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={1},
pages={251-282}

TY - JOUR
AU - 김영국
AU - Han Sang-Hyun
TI - An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 251
EP - 282
SN - 1226-0533
AB - This paper is to investigate internet customer intention to purchase travel products in connection with transaction cost. In the model authors presuppose three variables： uncertainty, asset specificity, and perceived trust as transaction costs, transaction costs as mediating variable and finally customers’ buying intention as endogenous variable. With data gathered from 419 questionnaire writers tested the model by structural equations. The result shows that consumers’ willingness to buy the products is determined by the transaction cost, while prospect groups tend to involve with asset specificity, the transaction cost, and purchase intention.
KW - Transaction Cost Economics; Transaction Cost; Internet travel products
DO -
UR -
ER -

김영국 and Han Sang-Hyun. (2008). An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model. Journal of Tourism Sciences, 32(1), 251-282.

김영국 and Han Sang-Hyun. 2008, "An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model", Journal of Tourism Sciences, vol.32, no.1 pp.251-282.

김영국, Han Sang-Hyun "An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model" Journal of Tourism Sciences 32.1 pp.251-282 (2008) : 251.

김영국, Han Sang-Hyun. An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model. 2008; 32(1), 251-282.

김영국 and Han Sang-Hyun. "An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model" Journal of Tourism Sciences 32, no.1 (2008) : 251-282.

김영국; Han Sang-Hyun. An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model. Journal of Tourism Sciences, 32(1), 251-282.

김영국; Han Sang-Hyun. An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model. Journal of Tourism Sciences. 2008; 32(1) 251-282.

김영국, Han Sang-Hyun. An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model. 2008; 32(1), 251-282.

김영국 and Han Sang-Hyun. "An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model" Journal of Tourism Sciences 32, no.1 (2008) : 251-282.