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Effects of Air Transportation Service Delay on Customer Satisfaction, Relationship Quality, and Customer Loyalty

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(1), pp.315-338
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

이지영 1 Kim Kyu-Ho 2

1한국국제대학교
2경주대학교

Accredited

ABSTRACT

Scheduled operation in airline is one of crucial elements for customer satisfaction. Increasing delays nowadays in air transportation service are becoming problematic. In connection with relationship marketing. authors thus in this paper try to examine relationships of air transportation service delay on customer satisfaction, relationship quality, and customer loyalty. The results showed that the air service delay was exerting strong negative effect on customer satisfaction. And customer satisfaction to air transportation service was found directly influencing on relationship quality and customer loyalty. This proves the level of air transportation service delays is keenly affecting on customer loyalty.

Citation status

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