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Participants' Motivation of Fishing Village Tourism: Focusingon the Fishing Village Experience Tourism of East Coast

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(3), pp.255-273
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Shin Dong Ju 1 Son Jae Young 1

1강원대학교

Accredited

ABSTRACT

This article is to analyze participants' motivation of fishing village tourism, offering an information needed to establish marketing strategy. This study is to find out the participants' motivation and examine its demographic and activity background. The data for this study were collected from a questionnaire survey of Fishing Village Experience Tourism participants. The result are as follows. First, as participants' motivation of Fishing Village Experience Tourism "marine reports", "new experience", "to enjoy nature environment and escape from routine life", "to experience fishing village culture", "socialization", "to buy, eat and picking sea products" and "family togetherness" were extracted. Second, it was found that the participants’ motivation of fishing village tourism was varied according to demographic and activity characteristics.

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