KJCKorea
Journal Central

@article{ART001261758},
author={Mincheol Kim and 양승훈},
title={Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={3},
pages={275-295}

TY - JOUR
AU - Mincheol Kim
AU - 양승훈
TI - Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 275
EP - 295
SN - 1226-0533
AB - Submarine Tourism is meaningful in that it expanded vertical expansion of marine tourism boundary. Still suffering from untapped market situation, submarine tourism is expected to be a catalyst for revitalization of overall marine tourism with legacy of sea stories. As a way to revitalize submarine tourism, this research focused on on-line storytelling marketing of the tourism provider's web-site. Tourism web-site is important since it is the first connection with IT-savvy potential tourists, it simulates intangible tourism product through the text, image and motion picture and provides plentiful stories before tourist visit tourism destination. To verify what is the effective on-line storytelling, we suggested four elements, message, conflict, character, plot and analyzed the eight domestic and overseas submarine tourism providers' web-sites. Best practice of web-storytelling are suggested and expected to provide managerial implication for practitioners.
KW - Marine tourism;Submarine tourism;Storytelling;Web-site
DO -
UR -
ER -

Mincheol Kim and 양승훈. (2008). Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site. Journal of Tourism Sciences, 32(3), 275-295.

Mincheol Kim and 양승훈. 2008, "Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site", Journal of Tourism Sciences, vol.32, no.3 pp.275-295.

Mincheol Kim, 양승훈 "Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site" Journal of Tourism Sciences 32.3 pp.275-295 (2008) : 275.

Mincheol Kim, 양승훈. Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site. 2008; 32(3), 275-295.

Mincheol Kim and 양승훈. "Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site" Journal of Tourism Sciences 32, no.3 (2008) : 275-295.

Mincheol Kim; 양승훈. Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site. Journal of Tourism Sciences, 32(3), 275-295.

Mincheol Kim; 양승훈. Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site. Journal of Tourism Sciences. 2008; 32(3) 275-295.

Mincheol Kim, 양승훈. Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site. 2008; 32(3), 275-295.

Mincheol Kim and 양승훈. "Revitalization of Submarine Tourism by Storytelling Technique:Focusing on Submarine Tourism Providers' Web-site" Journal of Tourism Sciences 32, no.3 (2008) : 275-295.