Effects of internal marketing on customer satisfaction and customer orientation: The case of foreigner casinos in Seoul Metropolitan areas (내부마케팅이 내부고객만족과 고객지향성에 미치는 영향: 수도권내 외국인 전용 카지노를 중심으로 )

Kim， Sung Hyuk (김성혁); 전정아; 이미선

Effects of internal marketing on customer satisfaction and customer orientation: The case of foreigner casinos in Seoul Metropolitan areas

Journal of Tourism Sciences
Abbr : JTS
2008, 32(4), pp.97-120
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Kim， Sung Hyuk ¹, 전정아 ², 이미선 ³

¹세종대학교
²백석예술대학
³그랜드 코리아 레저(주) 세븐럭 카진 영업팀 팀장

Accredited

ABSTRACT

This study is to examine the effects of internal marketing to internal customer satisfaction and orientation in the foreigner casinos in Seoul and Incheon. Internal marketing factors were classified into three factors(welfare, internal motivation, communication). and internal customer satisfaction factors were classified into two factors(job and relationship satisfaction, inner support satisfaction). Writers found that the welfare had a positive effect with job and relationship satisfaction, but it had a negative effect with inner support satisfaction. And internal motivation was found having a positive effect with inner support satisfaction as well as job and relationship satisfaction. Further, communication, job and relationship satisfaction and inner support satisfaction were also analyzed.

KEYWORDS

Internal marketing, Internal customer satisfaction, Customer orientation

Citation status

* References for papers published after 2023 are currently being built.

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