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The Impact of Experiential Festival Attributes and Festival Environmental Cues on Visitor’s Satisfaction:Comparative Analysis of Experiential Festival & Watching Festival

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(4), pp.301-324
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

오정근 1

1한양대학교

Accredited

ABSTRACT

This study was to identify the causal relationship between experiential festival attributes, festival environmental cues and the visitors' satisfaction based on 2007 Boryeong Mud Festival as experiential festival and 2007 Gwacheon Hanmadang Festival as watching festival. Especially, author focused on comparative analysis between experiential festival and spectating festival. According to factor analysis and multiple regression analysis, experiential festival attributes was found divided into various parts, most of which exerted positive causal relationship on visitors' satisfaction. Also variables such as creativeness/nature among experiential festival attributes and transportation/guide service, connection commodity among festival environmental cues in Gwacheon Hanmadang Festival were found exercising positive influences upon visitors' satisfaction.

Citation status

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