The Effect of the Servicescape on Exhibition Attendees’ Behavioral Intentions in Convention Centers (컨벤션센터의 서비스스케이프가 전시회참관객 행동의도에 미치는 영향)

Lee， Hey-ryon (이혜련)

The Effect of the Servicescape on Exhibition Attendees’ Behavioral Intentions in Convention Centers

Journal of Tourism Sciences
Abbr : JTS
2008, 32(5), pp.381-400
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee， Hey-ryon ¹

¹경희대학교

Accredited

ABSTRACT

This study explores the effects of the servicescape on exhibition attendees‘ behavioral intentions in convention centers. It is hypothesized that perceived quality will have a positive effect on customer satisfaction with the servicescape, which will affect the behavioral intentions. Data were gathered from the questionnaires of 295 attendees who participated the housing fair held in COEX. The findings were as follows. Facility aesthetics, layout accessibility, pleasantness and safety had positive effects on perceived quality. Perceived quality had a positive effect on satisfaction with the servicescape, which in turn had a positive effect on the length of time customers desired to stay in convention centers and on their revisit and recommendation intentions.

KEYWORDS

Convention center, Servicescape, Exhibition attendee, Behavioral intention

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7