Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The effect of Travel Agencies' Off Line Distribution Function & Definition Factors on Customer Commitment & Customer Loyalty
- Journal of Tourism Sciences
- Abbr : JTS
- 2008, 32(6), pp.407-429
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1동양미래대학
Accredited
ABSTRACT
The significance finding of the study were as follows. First, the travel agencies' sales promotion factor of off line distribution function definition factor is analyzed to have an effect on the customer loyalty and it is identified as an important variable factor to gain regular customers by establishing the distribution function with price discounts, additional benefits(travel goods) and miles(coupons, points). Second, it is verified that the factors indirectly effective to the travel agencies' off line distribution function definition factors to customer loyalty through the relationship commitment are the travel agencies' transactions, security, information, profits, giving and friendliness, that is, customers and travel agencies' are distributed geographically, internet reliability, security and user-friendliness are mostly not verified that it can be said it is urgent to concentrate on the variable factors revealed as off line distribution function definition factors to regenerate the off line distribution function.
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