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@article{ART001320858},
author={Bae, Man-Gyou and Soonhwan Oh},
title={Place Identity in Festivals: The Case of Yeongcheon Herb Festival},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={1},
pages={31-51}

TY - JOUR
AU - Bae, Man-Gyou
AU - Soonhwan Oh
TI - Place Identity in Festivals: The Case of Yeongcheon Herb Festival
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 31
EP - 51
SN - 1226-0533
AB - As festivals and events are popular trend, lots of local governments have been eager in holding festival. Thousands of festivals are being held all around the year in every place. But most of festivals are criticised being similarity. Then what is the local-based festival? How can we offer a locality and place identity to festival goers? Festival must be possessed of the locality and originality. It is important for the local festival authorities to understand the concepts of space, place marketing, and place identity. In this study writers propose three core factors - festivity, meaningful place, and local-based festival - for the place identity of local festival. Authors maintain that the local festival has to possess distinctive theme and program for festivity, authenticity and discrimination of place, local-based community and resource.
KW - Space Placement Place marketing Identity Place identity
DO -
UR -
ER -

Bae, Man-Gyou and Soonhwan Oh. (2009). Place Identity in Festivals: The Case of Yeongcheon Herb Festival. Journal of Tourism Sciences, 33(1), 31-51.

Bae, Man-Gyou and Soonhwan Oh. 2009, "Place Identity in Festivals: The Case of Yeongcheon Herb Festival", Journal of Tourism Sciences, vol.33, no.1 pp.31-51.

Bae, Man-Gyou, Soonhwan Oh "Place Identity in Festivals: The Case of Yeongcheon Herb Festival" Journal of Tourism Sciences 33.1 pp.31-51 (2009) : 31.

Bae, Man-Gyou, Soonhwan Oh. Place Identity in Festivals: The Case of Yeongcheon Herb Festival. 2009; 33(1), 31-51.

Bae, Man-Gyou and Soonhwan Oh. "Place Identity in Festivals: The Case of Yeongcheon Herb Festival" Journal of Tourism Sciences 33, no.1 (2009) : 31-51.

Bae, Man-Gyou; Soonhwan Oh. Place Identity in Festivals: The Case of Yeongcheon Herb Festival. Journal of Tourism Sciences, 33(1), 31-51.

Bae, Man-Gyou; Soonhwan Oh. Place Identity in Festivals: The Case of Yeongcheon Herb Festival. Journal of Tourism Sciences. 2009; 33(1) 31-51.

Bae, Man-Gyou, Soonhwan Oh. Place Identity in Festivals: The Case of Yeongcheon Herb Festival. 2009; 33(1), 31-51.

Bae, Man-Gyou and Soonhwan Oh. "Place Identity in Festivals: The Case of Yeongcheon Herb Festival" Journal of Tourism Sciences 33, no.1 (2009) : 31-51.