2009, Vol.33, No.1

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The term ‘qualitative research’ might be said something of an enigma. For some time, the issue of what exactly qualitative research is has been at the centre of a great deal of debate within social science. More recently, these debates have gained greater prominence in the field of tourism research. There are many different views about what qualitative research is. This study examined ontology, epistemology and methodology underpinning qualitative research, while the study reflected the empirical tourism studies. This study explored how a qualitative research paradigm could be applied to “tourism experience”. The social construction of meaning is a central theoretical premise in tourism experience. Meaning-making and sense-making are continuous engagement between “tourism actors” involving continuous construction and reconstruction of meanings and/or interpretation of meaning.

As festivals and events are popular trend, lots of local governments have been eager in holding festival. Thousands of festivals are being held all around the year in every place. But most of festivals are criticised being similarity. Then what is the local-based festival? How can we offer a locality and place identity to festival goers? Festival must be possessed of the locality and originality. It is important for the local festival authorities to understand the concepts of space, place marketing, and place identity. In this study writers propose three core factors - festivity, meaningful place, and local-based festival - for the place identity of local festival. Authors maintain that the local festival has to possess distinctive theme and program for festivity, authenticity and discrimination of place, local-based community and resource.

This study deals with pricing policy within the National Park. Conjoint analysis was used to manipulate various conditions including opening of informations on collecting fee, pricing method of the fees, membership pass, levying fee office’s locations, special pricing for the locals. Data were gathered through an onsite interview of 200 visitors in Mt. Sorak. Hypothetical fee levels were created through 16 scenarios. The results showed that different patterns of determinants were existing. For social equity, the most prominent part-worth coefficient was the price discounts for local residents, followed by public disclosure of budgeting information about collecting revenues.