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The Responsiveness and Evaluation of Recognition Degree for Commodity Development of Whale Watching Tourism

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(1), pp.203-224
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

WooHee Byun 1 이정열 2 Han, Hyoung-Joo 1

1경주대학교
2The University of Queensland

Accredited

ABSTRACT

This study is to analyze the feasibility of a whale watching program and investigate countermeasures on the premise that Ulsan Metropolitan City could play a role as one of successful tourist destinations. Authors evaluated the recognition of local residents on hardware and software elements in the development of a whale watching tour program. They also implemented an empirical analysis for the data of the Ulsan whale tour program and the direction for specific tourist development. Factor analysis, MANOVA, and logistic regression were included for the data analysis. This approach is hoped by authors to provide useful data for implementation of specific policies with evaluating the recognition on the commercialization of a Ulsan whale tour program of local residents.

Citation status

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