@article{ART001320875},
author={Park Sang-Kon and 류광훈 and SukYoungHan},
title={An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={1},
pages={225-239}
TY - JOUR
AU - Park Sang-Kon
AU - 류광훈
AU - SukYoungHan
TI - An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 225
EP - 239
SN - 1226-0533
AB - To attract foreign tourists and earn foreign exchanges, three new foreigners-only casinos were opened in 2006. This study is to analyze the effect of three new foreigners-only casinos' market on casino industry through their business track records including revenue and the number of casino users. For this research purpose, intervention model was introduced. The outcomes of this study are as follows: firstly, market entry of new three exclusive casinos have resulted in a monthly net revenue of about 8,2 billions won from Jan. 2006 to Oct. 2006. Secondly, the number of gamblers in this exclusive casino have been increased every month and estimated a rise by 664.080 users. Finally implications are suggested and discussed.
KW - Casino
Market entry
Intervention model
DO -
UR -
ER -
Park Sang-Kon, 류광훈 and SukYoungHan. (2009). An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry. Journal of Tourism Sciences, 33(1), 225-239.
Park Sang-Kon, 류광훈 and SukYoungHan. 2009, "An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry", Journal of Tourism Sciences, vol.33, no.1 pp.225-239.
Park Sang-Kon, 류광훈, SukYoungHan "An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry" Journal of Tourism Sciences 33.1 pp.225-239 (2009) : 225.
Park Sang-Kon, 류광훈, SukYoungHan. An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry. 2009; 33(1), 225-239.
Park Sang-Kon, 류광훈 and SukYoungHan. "An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry" Journal of Tourism Sciences 33, no.1 (2009) : 225-239.
Park Sang-Kon; 류광훈; SukYoungHan. An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry. Journal of Tourism Sciences, 33(1), 225-239.
Park Sang-Kon; 류광훈; SukYoungHan. An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry. Journal of Tourism Sciences. 2009; 33(1) 225-239.
Park Sang-Kon, 류광훈, SukYoungHan. An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry. 2009; 33(1), 225-239.
Park Sang-Kon, 류광훈 and SukYoungHan. "An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry" Journal of Tourism Sciences 33, no.1 (2009) : 225-239.