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An Effect of Market Entry of New Foreigners-only Casinos on Casino Industry

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(1), pp.225-239
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park Sang-Kon 1 류광훈 1 SukYoungHan 2

1한국문화관광연구원
2세종사이버대학교

Accredited

ABSTRACT

To attract foreign tourists and earn foreign exchanges, three new foreigners-only casinos were opened in 2006. This study is to analyze the effect of three new foreigners-only casinos' market on casino industry through their business track records including revenue and the number of casino users. For this research purpose, intervention model was introduced. The outcomes of this study are as follows: firstly, market entry of new three exclusive casinos have resulted in a monthly net revenue of about 8,2 billions won from Jan. 2006 to Oct. 2006. Secondly, the number of gamblers in this exclusive casino have been increased every month and estimated a rise by 664.080 users. Finally implications are suggested and discussed.

Citation status

* References for papers published after 2022 are currently being built.