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Development of Experience Scale in Cultural Touring Spots: Evaluations of Busan Museums Visitors

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(1), pp.181-202
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Son, Il-Hwa 1

1동의대학교

Accredited

ABSTRACT

This paper is to develop experiential level scale of museum visitors by measuring evaluation. The study area is Pusan Museum. In the factor analysis of the museum experiences, 12 items involving value experience, tradition and online experience and so on were sampled as the factors with more than 1 eigen value. In addition, items with more than 0.5 factor loading in 5 measuring items about the experiences among the questionnaire were removed in the process of factor analysis. Also, as the result of confirmatory factor analysis, the cleanness experience factor, the tours․video experience factor, the culture-art experience factor were deleted. All in all nine factors in total as a group were extracted.

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