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Perception of Green Tea, Perceived Value, and Tourist Satisfaction: Visitors of O'Sulloc Green Tea Museum in Jeju Island

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(1), pp.95-112
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yang, Sung Soo 1 Si Sa Park 1 Jo, Sung-Jin 1

1제주대학교

Accredited

ABSTRACT

Special interest tourism is one of emerging market as tourists are getting sophisticated in demand. Green tea museum visitors belong to this categories. Jeju island enjoys beautiful scenery and good climate, along with the unique tourist attractions catering to experience-seekers. Green tea museum is the just-place for well-being and quality tourists visiting Jeju. This research was carried out to explore and identify the correlation among perceived value, perception of green tea and tourist satisfaction. Survey was employed for locating findings and applicate with SEM for analysis. The findings deriving from this research are followings: perceived value have positive effects on the tourist satisfaction, and sub-factors of the Jeju of origin have moderating effects between the perceived value and the tourist satisfaction.

Citation status

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