Recreational tourism products development of farms:An application of conjoint analysis (컨조인트 분석을 활용한 농촌 체재형 가족농원 관광상품개발 )

Park Duk Byeong (박덕병); Yoon Yooshik (윤유식); Minsoo Lee (이민수)

Recreational tourism products development of farms:An application of conjoint analysis

Journal of Tourism Sciences
Abbr : JTS
2009, 33(1), pp.303-325
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Park Duk Byeong ¹, Yoon Yooshik ², Minsoo Lee ³

¹농촌진흥청농업과학기술원
²경희대학교
³재단법인 전북발전연구원

Accredited

ABSTRACT

Using conjoint analysis method, this paper aims to develop new recreation- oriented farm products, an application to allotment garden with log cabin. The data were obtained from a sample of latent users of allotment garden during the year of 2007. Conjoint method has been used to estimate the relative importance of those attributes and to determine the existence of users segments with similar preference profiles. Results show that level of facilities is the most important attributes for the choice of allotment garden with bungalow, followed by management types, size of area and structure of bungalow. Three groups of latent users were identified through cluster analysis, according to preferences for allotment garden with bungalow.

KEYWORDS

Rural tourism Allotment garden Tourism product development Conjoint analysis

Citation status

* References for papers published after 2023 are currently being built.

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