@article{ART001320887},
author={Park Duk Byeong and Yoon Yooshik and Minsoo Lee},
title={Recreational tourism products development of farms:An application of conjoint analysis},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={1},
pages={303-325}
TY - JOUR
AU - Park Duk Byeong
AU - Yoon Yooshik
AU - Minsoo Lee
TI - Recreational tourism products development of farms:An application of conjoint analysis
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 303
EP - 325
SN - 1226-0533
AB - Using conjoint analysis method, this paper aims to develop new recreation- oriented farm products, an application to allotment garden with log cabin. The data were obtained from a sample of latent users of allotment garden during the year of 2007. Conjoint method has been used to estimate the relative importance of those attributes and to determine the existence of users segments with similar preference profiles. Results show that level of facilities is the most important attributes for the choice of allotment garden with bungalow, followed by management types, size of area and structure of bungalow. Three groups of latent users were identified through cluster analysis, according to preferences for allotment garden with bungalow.
KW - Rural tourism
Allotment garden
Tourism product development
Conjoint analysis
DO -
UR -
ER -
Park Duk Byeong, Yoon Yooshik and Minsoo Lee. (2009). Recreational tourism products development of farms:An application of conjoint analysis. Journal of Tourism Sciences, 33(1), 303-325.
Park Duk Byeong, Yoon Yooshik and Minsoo Lee. 2009, "Recreational tourism products development of farms:An application of conjoint analysis", Journal of Tourism Sciences, vol.33, no.1 pp.303-325.
Park Duk Byeong, Yoon Yooshik, Minsoo Lee "Recreational tourism products development of farms:An application of conjoint analysis" Journal of Tourism Sciences 33.1 pp.303-325 (2009) : 303.
Park Duk Byeong, Yoon Yooshik, Minsoo Lee. Recreational tourism products development of farms:An application of conjoint analysis. 2009; 33(1), 303-325.
Park Duk Byeong, Yoon Yooshik and Minsoo Lee. "Recreational tourism products development of farms:An application of conjoint analysis" Journal of Tourism Sciences 33, no.1 (2009) : 303-325.
Park Duk Byeong; Yoon Yooshik; Minsoo Lee. Recreational tourism products development of farms:An application of conjoint analysis. Journal of Tourism Sciences, 33(1), 303-325.
Park Duk Byeong; Yoon Yooshik; Minsoo Lee. Recreational tourism products development of farms:An application of conjoint analysis. Journal of Tourism Sciences. 2009; 33(1) 303-325.
Park Duk Byeong, Yoon Yooshik, Minsoo Lee. Recreational tourism products development of farms:An application of conjoint analysis. 2009; 33(1), 303-325.
Park Duk Byeong, Yoon Yooshik and Minsoo Lee. "Recreational tourism products development of farms:An application of conjoint analysis" Journal of Tourism Sciences 33, no.1 (2009) : 303-325.