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Recreational tourism products development of farms:An application of conjoint analysis

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(1), pp.303-325
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park Duk Byeong 1 Yoon, Yoo shik 2 Minsoo Lee 3

1농촌진흥청농업과학기술원
2경희대학교
3재단법인 전북발전연구원

Accredited

ABSTRACT

Using conjoint analysis method, this paper aims to develop new recreation- oriented farm products, an application to allotment garden with log cabin. The data were obtained from a sample of latent users of allotment garden during the year of 2007. Conjoint method has been used to estimate the relative importance of those attributes and to determine the existence of users segments with similar preference profiles. Results show that level of facilities is the most important attributes for the choice of allotment garden with bungalow, followed by management types, size of area and structure of bungalow. Three groups of latent users were identified through cluster analysis, according to preferences for allotment garden with bungalow.

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